The UK entry this year was Bonnie Tyler - undoubtedly the best thing to come out of south Wales since the M4! Sadly the 61 year-old Welsh songstress finished 19th from the 26 entries. She got a huge cheer from the crowd, but as a singer who’s best known for her distinctive raucous, husky voice why give her something as insipid as the ballad she was asked to sing?
The problem is that the Eurovision Song Contest speaks to a younger audience than the UK selectors are considering. It was a big mistake to field Engelbert Humperdinck last year, who at 76, was the oldest contestant ever, and although Bonnie Tyler is younger than Humperdinck, she hasn't seen major chart success since the 1980s.
Compare that to most other countries who selected singers who were graduates of recent reality talent shows in the knowledge that these are people who are popular now. They appeal to those who are currently buying music instead of relying on former glories.
In fact Bonnie was initially asked to represent Britain at the Eurovision Song Contest as far back as 1983, when she turned it down. She was rapidly approaching the height of her career then. And 30 years later - after a total eclipse of the heart - the three time Grammy award nominee felt that this was the right time to give it a go.
Roll on next year...
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