Saturday, 16 July 2011


After 125 years in the motor car industry, German manufacturer Mercedes-Benz announced their partnership with INCC Group for the release of a Mercedes-Benz fragrance line. This isn't a fragrance first however: Ferrari and Jaguar have already licensed scents. 

What to call such a fragrance from Mercedes-Benz? Diesel, perhaps? Nope ‘fraid not, that name’s already firmly established with the non-car manufacturer of the same name in 2007.

Eau du Pétrole Moteur? Might work – nothing lost in translation there, that’s for certain! What about Siège Auto de Cuir – the fragrance redolent of leather car seats….hmmmm, I'd wear that! 

Commenting on the license deal, INCC Group President and CEO Rémy Deslandes said: “Nothing great has ever been accomplished without passion; 125 years after the creation of their first automobile, Mercedes-Benz will enter the fragrance world. I am thrilled and excited by this responsibility and it is with passion that I will meet our business partners at the TFWA in Cannes this September to witness together the birth of a perfume star.

Seems we won’t have to wait too long. Perfume star, no less!

The fragrance is set to launch in 2012.

"History is more or less bunk. It's tradition. We don't want tradition. We want to live in the present, and the only history that is worth a tinker's damn is the history that we make today".
Henry Ford. 1916. Chicago Tribune

Well when history is re-written it makes fascinating copy...
The Apprentice (UK )...very educational this programme lately  - certainly taught me a lesson! Sad to learn that one of this country's greatest explorers and colonisers was in fact born in Italy - we are talking about Christopher Columbus: a very British name that, don't you think? Sir Walter Raleigh indeed invented the bicycle and Lord Byron was a vegetarian. Great stuff! Capt. James Cook? - never heard of him!

Here's the link to the episode:-

The Grainstore Brewery,       
Station Approach,
Leicestershire & Rutland,
LE15 6RE


  1. What sort of a difference to the taste of a brew do things like temperature, bubliness (this sort of thing - make?
    In your opinion for example, does a Fosters that is a bit more gassy taste better or worse? Can things like this change your opinion of a pub, or is a Carling the same wherever you go?

  2. Personally the method and care taken in dispensing beer is very important! A great product and experience can be ruined by sloppy preparation and service...
    Fosters and Carling are avenues of pleasure I am unlikely to savour - so I can't comment!


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